Get all the benefits of Magna Tyre technology
Get all the benefits of Magna Tyre technology
January 12th, 2018

Successful reopening OBO Tyres factory & start of Magna Tyres production

Magna Tyres Group is delighted to announce the start of the production of Magna Tyres at the OBO Tyre factory in Hardenberg, The Netherlands. During the “grand opening” event hosted the 11th January, the first Made in Holland tyre was unveiled by Michael de Ruijter (CEO Magna Tyres Group) and René de Vent (Alderman municipality Hardenberg) in the presence of global press and customers.

This is a huge development for Magna Tyres Group and an important milestone in the history of our company, said Michael de Ruijter. The expansion is important because we are struggling to keep up with the fast growing demand for Magna Tyres. We have invested heavily in the factory and can significantly expand our production capacity to meet the rising demand for our popular brand. Our growing customer base worldwide will greatly benefit from these achievements and we expect it will create new sales opportunities as well. Additional investments are already made in order to increase press capacity even further.

People may wonder, is it economically viable to produce new tyres in the Netherlands? Peter Schrijver, General Manager of OBO Tyres commented, the answer will not surprise you as you witnessed the start of the European production. Our efficiency, lower transport costs and lower import duties make it very cost-effective to produce locally and to invest in more production capacity. From now on Magna MA02, M-Terrain and AG24 are available as a made in Holland product and we are very proud on this achievement.

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